Skills & Competencies for Marketing Assistant II

Marketing Assistant II job profile

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JOB SUMMARY for Marketing Assistant II

Coordinates and assists with the marketing activities of a product or business line.

JOB RESPONSIBILITIES for Marketing Assistant II

Uses specific marketing strategies and media (e.g., print, broadcast, digital) to launch and position products and services. May organize and participate in customer events, including trade shows.

Marketing Assistant II SALARY RANGE

BASE 50%
$53,676
TOTAL 50%
$54,561
Job Level
A02
Job Code
SM15000050
Education/Degree
High School Diploma or Technical Certificate
Reports To
Supervisor or Manager

Marketing Assistant II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing Assistant II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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10 general skills or competencies (Job family competencies) for Marketing Assistant II

1 Job Family Competencies – Advertising
Proficiency Level -2
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Describes methods in creating cost-effective advertisements to reach target audiences.
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Level 2 Behaviors
(Light Experience)
Assists in creating and preparing advertising campaigns to increase brand awareness.
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Level 3 Behaviors
(Moderate Experience)
Executes different practices used in affiliate marketing and advertising to ensure optimal business growth.
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Level 4 Behaviors
(Extensive Experience)
Expands and analyzes complex advertising activities to achieve desired results.
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Level 5 Behaviors
(Mastery)
Establishes annual marketing and advertising programs to build brand reputation.
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2 Job Family Competencies – Brand Management
Proficiency Level -2
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Discusses the fundamental elements of brand marketing.
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Level 2 Behaviors
(Light Experience)
Conducts research and analysis to identify brand positioning.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with brand management to improve and bring awareness to a wider value and reputation.
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Level 4 Behaviors
(Extensive Experience)
Creates measurements and parameters to evaluate performance of brand marketing vs competitors.
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Level 5 Behaviors
(Mastery)
Conceptualizes and oversees the creation of brand management initiatives.
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3 Marketing Assistant II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Assistant II
Proficiency Level - 4
5 Competency for - Marketing Assistant II
Proficiency Level - 5

7 soft skills or competencies (core competencies) for Marketing Assistant II

1 Core Competencies – Attention to Detail
Proficiency Level -3
Skill definition-Executing and completing a task with a high level of accuracy.
Level 1 Behaviors
(General Familiarity)
Explains why attention to detail plays an important role in own function or unit.
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Level 2 Behaviors
(Light Experience)
Performs assigned responsibilities according to standard procedures and standards.
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Level 3 Behaviors
(Moderate Experience)
Implements a variety of cross-checking approaches and mechanisms.
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Level 4 Behaviors
(Extensive Experience)
Demonstrates expertise in quality assurance tools, techniques, and standards.
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Level 5 Behaviors
(Mastery)
Designs techniques for measuring the cost and impact of errors.
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2 Core Competencies – Initiative
Proficiency Level -3
Skill definition-Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Level 1 Behaviors
(General Familiarity)
Explains how initiative helps in daily work.
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Level 2 Behaviors
(Light Experience)
Recognizes own strengths and minimizes limitations in taking initiative.
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Level 3 Behaviors
(Moderate Experience)
Proposes alternative ways to achieve the project's objectives.
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Level 4 Behaviors
(Extensive Experience)
Predicts contingencies in advance and assumes predictable risks.
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Level 5 Behaviors
(Mastery)
Seeks out opportunities and experiences that stretch own or team limitations.
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3 Marketing Assistant II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Assistant II
Proficiency Level - 4
5 Competency for - Marketing Assistant II
Proficiency Level - 5

Summary of Marketing Assistant II skills and competencies

There are 0 hard skills for Marketing Assistant II.
10 general skills for Marketing Assistant II, Advertising, Brand Management, Content Marketing, etc.
7 soft skills for Marketing Assistant II, Attention to Detail, Initiative, Multitasking, etc.
While the list totals 17 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Assistant II, he or she needs to be skilled in Attention to Detail, be skilled in Initiative, and be skilled in Multitasking.

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